All posts filed under: Paris

The Collective Behind the Vetements Collective

Relative fashion new-comer Vetements became the most anticipated, buzzed about show of Paris Fashion Week A/W2016, attracting mob scenes of fans and fashion powerhouses from across the globe. As the story goes: Frustrated and stifled in the fashion establishment’s straight-jacket, several long-time cohorts gather nights and weekends in Demna Gvasalia’s bedroom to unchain their creativity and design purely for love and fun. Add an enterprising brother and the mystique of anonymity, and upstart brand is set to shakeup BigFashion. While the Vetements’ backstory has been well documented, the line’s creative evolution has not. How did the brand go from what Business of Fashion’s Siska Lyssens described as “deceptively simple,” “nondescript at first sight” and “sober” to being hailed a mere two years later by W Magazine’s Alexander Fury as the “most radical thing to come out of Paris in over a decade?” Gvasalia’s oft-quoted commitment to “real” clothing is usually cited as the determining factor, telling BoF, “The most important ingredient for us is the reality, what our woman wears to feel good and comfortable,” and …